History #2: The Whiskey Persona ™

posted in: Brand History 0

Whiskey Me Up "DIscover Your Whiskey Persona"I truly believe with the hundreds of whisk(e)y* variations from scotches to bourbons, there is at least one whisk(e)y fit for each person. It’s just a matter of finding the right starting point.

Thus, shortly after I came up with Whiskey Me Up™ to make the discovery of whiskeys fun and easy for my non-Whiskey loving friends, I introduced the concept of The Whiskey Persona ™.  It’s the “cooler, swankier and sexier” version that you tap into when having whiskey.

On the upcoming site, the definition is written as:

Though you are undoubtedly very cool, swanky and sexy normally, there are times when the touch, the smell, the taste or even the thought of whiskey will could enhance your je ne sais quoi qualities and transform you into a cooler, swankier and sexier version of yourself. When this happens, you have tapped into your Whiskey Persona ™.

I know you all must be dying to figure out your own Whiskey Persona.  Don’t worry.  It’s coming… very soon.  So, stay tuned!


Signing out now.  In the meantime, keep it whisk(e)y!
Scotch Rose


*For those who are confused as to why there is a (e) in whisk(e)y: Whiskey is spelled differently depending on where it’s from.  For example, scotch whiskies from Scotland are spelled without an “e” whereas American Whiskeys are typically spelled with one. See more on the post “Did You Know: ‘Whisky’ & ‘Whiskey’ Are Both Correctly Spelled?

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