"Leave your everyday self at the door and come in as your Whiskey Persona ™."
HOW IT WORKS:
#1: Start with a Whiskey Persona ™ and discover the whiskeys fit for you.
When you sign up to become a Whiskey Me Up® Member, we help you figure out your starting Whiskey Persona™. Yes, that's right. You could be a VIXEN, a MODERN GENT, or a HIPSTER. That's just the beginning. Based on your starting Whiskey Persona, we recommend scotches, bourbons, ryes and all sorts of whiskeys fit for you. And then...
#2: Enhance your palette with our recommendations and watch your taste buds evolve your Whiskey Persona™.
Yes, you might start as a VIXEN today but as we recommend more and more whiskeys for you to taste and you tell us what you like and don't like, you'll watch your Whiskey Persona evolve into something else (or confirm you truly are that VIXEN or perhaps a FASHION ICON). The possibilities are endless. And then...