History #4: The (Not-So-Secret) Love Affair

posted in: Brand History | 1

There are 4 steps to finding the right whisk(e)y:

1. Discover. Figure out the traits that you want in “the one.”
2. Explore. Check out a few different types that exhibit those traits.
3. Experience. Get to know one type intimately.
4. Fall in love. Realize you found “the one.”

Well, there is a 5th step that is highly taboo in the real world but more than welcome in the knowing-your-Whiskey’d World.

The 5th step is: Have a love affair.